Volvo has already taken key steps in penetrating the Indian market, with an increased focus on premium SUVs and EVs this year.
Latest Launch: Refreshed Volvo XC90
Earlier this year, Volvo launched the XC90 facelift for 2025. The facelift has been updated to include a more modern look with an updated grille, refreshed bumpers, and new signature T-shaped Matrix LED headlights. The SUV also sports new 20-inch alloy wheels and comes with an attractive mulberry red exterior finish. Volvo now offers the XC90 with a 2L turbo petrol engine and 48V mild-hybrid, improving performance and fuel economy. Volvo is also contemplating adding a PHEV variant to the model soon.
Upcoming Model: Volvo EX30 Electric SUV
Volvo is on track to launch the EX30 electric SUV in the second half of 2025. To be priced around 50 lakhs, the EX30 will target urban customers looking for luxury and green options. According to Volvo’s sustainable agenda, the SUV will also be equipped with flagship safety features, chic looks, and an electric powertrain.
Volvo’s Available Models In India
The newly added vehicles to Volvo’s portfolio include:
XC60: A mid-size luxury SUV for ₹68.90 lakh.
S90: Premium sedan for ₹68.25 lakh.
XC40 Recharge: Compact all-electric SUV for ₹54.95 lakh.
C40 Recharge: Electric coupe SUV priced at ₹62.95 lakh.
Business Strategy and Focus On Customers
Volvo has actively participated in improving the purchase experience for Indian users. Recently, the company augmented customer loyalty by introducing the lifetime parts warranty, a first in the luxury automobile industry. Thus, Volvo instilled unrivalled values and ensured unconditional long-term reassurance.
The automobile manufacturer’s focus on luxury alongside electrification demonstrates support for Volvo’s growing eco-vehicle demand in India. The eagerly awaited EX30 and the restyled XC90 strengthen Volvo’s position with innovative, sustainable technology among its buyers.
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