In an unprecedented move, Maruti Suzuki’s Grand Vitara exceeded expectations by surpassing the 3 lakh sales mark in 32 months after launch in September 2022. Widely regarded as the fastest-selling mid-sized SUV in India, the company consistently maintained sales of over 300 units per day.
Dominating Sales with Hybrid Features and Adaptability
The hybrid models of the Grand Vitara have marked the striking success of the Grand Vitara. For FY 24 – 25, the SUE’s strong hybrid variants showed a remarkable 43 % increase in year-on-year sales, demonstrating the improving acceptance of hybrid powertrains. Its multiple powertrains, including the Strong Hybrid and Suzuki ALLGRIP SELECT 4×4 with a 6-speed automatic transmission, appeal to both city commuters and those seeking outdoor excitement.
Advanced Technology Integration and Prioritisation of Safety
Maruti Suzuki has been accommodating changes to the Grand Vitara in line with what the customers want. The 2025 update granted customers a panoramic sunroof, upgraded to a 17-inch premium alloy wheel and a 9-inch Smartplay Pro plus infotainment system. The Grand Vitara continues to be a leader for early adopters looking for advanced technology and safety features due to its strategically refined advanced safety features.
A Successful Campaign
To mark the achievement, Maruti Suzuki launched a new campaign, titled ‘Driven by Tech,’ aimed at marketing the Grand Vitara as the aspirational SUV for contemporary and forward-looking Indians. It prominently focuses on the application of the vehicle’s multifunctionality from the perspective of a tech entrepreneur and a businesswoman who depend on the Grand Vitara to cross multiple landscapes and chapters of their lives.
Trust and Leadership in the Brand
The achieved success can also be attributed to Maruti Suzuki’s strong trust in market leadership. Customers are known for the brand’s trustworthiness, extensive service network, and pricing and value for money that are enhanced. Mr. Banerjee, as Senior Executive Officer, pointed out in the media that strong customer support coupled with brand innovation adds “the power to change,” which is what drives this achievement.
Maruti Suzuki And Partners. Banerjee has remarked that “The Grand Vitara has been a catalyst in strengthening Maruti Suzuki’s position in the mid-SUV market.”
Maruti Suzuki aims to expand its SUV lineup further with the launch of its first electric SUV, the e-Vitara. The Grand Vitara’s success demonstrates the demand for value-added, innovative, and sustainable vehicles among Indian customers.
Read: Grand Vitara Breaks New Sales Records With Launch of 2025 Updates
